About this tool
Calculate your Return on Ad Spend (ROAS). Enter revenue generated from ads and total ad spend to see your ROAS ratio and return per rupee spent.
What is a good ROAS?
ROAS above 4x (₹4 revenue per ₹1 spent) is generally good for e-commerce. Break-even ROAS depends on your profit margins.
Frequently asked questions
ROAS vs ROI — what's the difference?
ROAS measures revenue per ad spend. ROI accounts for all costs including product costs. ROAS = Revenue/Ad Spend; ROI = (Profit/Cost)×100.