About this tool
Calculate Cost Per Click (CPC) for your ad campaigns. Enter total ad spend and total clicks to find your average CPC.
CPC formula
CPC = Total Ad Spend ÷ Total Clicks. Lower CPC means more efficient ad spending. Industry average CPC in India varies by sector.
Frequently asked questions
What is a good CPC in India?
Varies widely: Google Search ₹10–₹100+, Facebook ₹1–₹20. Compare your CPC against industry benchmarks and optimize targeting.