About this tool
Calculate CPM (Cost Per Mille) for display and video ad campaigns. Enter ad spend and total impressions to find cost per 1,000 views.
CPM formula
CPM = (Total Ad Spend / Total Impressions) × 1000. Used primarily for brand awareness campaigns where clicks aren't the primary goal.
Frequently asked questions
CPM vs CPC — when to use each?
Use CPM for brand awareness (display ads, video). Use CPC for performance campaigns where clicks and conversions matter.